“If you were there… Exit Traveler could take you safely to the ground”
A full-page R.A.W. Rescue Products advertisement with a hotel-fire scenario, three illustrated steps, an order coupon and model prices. The same ad ran in three consecutive issues.
Citation: The Foreign Service Journal (American Foreign Service Association), March–May 1990. Full-page R.A.W. advertisement: March 1990 p. 2, April 1990 p. 2, May 1990 p. 7. Found via AFSA (Foreign Service Journal archive, March 1990 PDF).
What it says
- “It could happen to anyone who travels: You are sleeping in a room on the 12th floor of a strange hotel.”
- Claims a descent from 12 stories “in 89 seconds,” automatic speed control “whether you weigh 40 or 300 lbs.,” and a unit “tested up to 1.2 tons in heat as intense as 1,832°f.–1,000°c.”
- “Only 6" wide. Genuine leather travel-case includes window breaker, emergency light, easy-to-follow instructions, and NFPA brochure.”
- Coupon prices: ET4 $369, ET7 $424, ET12 $438. The ad carries the notice “©1989 to date, R.A.W. Rescue Products, Inc.” and an ® mark after “Exit Traveler.”
Page 2 of the March 1990 issue, rendered from the AFSA’s PDF of the issue. The ad’s order coupon lists the payment cards accepted (one of them “Diner’s Club”); this is a payment option, not a Diners Club magazine listing.
Transcript
If you were there… Exit Traveler® could take you safely to the ground
It could happen to anyone who travels: You are sleeping in a room on the 12th floor of a strange hotel. Suddenly you are jarred awake by the clang of a fire alarm bell. You run to the door. It is not hot, so you open it, only to discover smoke pouring from one end of the hall. You look for an Exit, but there is none. Then — what a relief! — you remember the Exit Traveler in your briefcase. In a matter of minutes you have fastened the fire-proof cable and are ready to descend safely to the ground.
What is the Exit Traveler? It’s a life-saving device, light and small enough to fit in your briefcase; yet it can take you safely from 12-stories high to the ground in 89 seconds. Your speed is controlled automatically—whether you weigh 40 or 300 lbs. Actually, the unit tested up to 1.2 tons in heat as intense as 1,832°f.–1,000°c. Fully guaranteed. To order, or for more detailed information or literature, write or phone.
Only 6" wide. Genuine leather travel-case includes window breaker, emergency light, easy-to-follow instructions, and NFPA brochure. ©1989 to date, R.A.W. Rescue Products, Inc.
Picture captions: Hook fire-proof steel cable to stable object and slip into harness. / Back out of window with harness secured. / Descend to ground at automatically controlled speed of 1½ ft. per second.
EXIT TRAVELER — R.A.W. Rescue Products, Inc. [address and telephone numbers omitted here]
Take Your Personal Safety In Your Own Hands. … The Exit Traveler is delivered with the following items: Genuine leather travel case, complete video instructions, window breaker, light, anchor cable, hook up, harness & handgrips. ET4 $369 / ET7 $424 / ET12 $438. Fully Guaranteed & Insured.
Transcribed from the page image for accessibility and search; the scan is the document of record.
Reproduced as a historical document. Copyright remains with the publisher: The Foreign Service Journal (American Foreign Service Association); advertisement © R.A.W. Rescue Products, Inc..